The Keynote Your Members Are Ready For — Even If They Don't Know It Yet.
Straight talk for service industry owners who are growing fast and hitting walls they can't explain.
The Problem
Your members built something real.
They outworked everyone around them, built a reputation one job at a time, and grew a business most people only dream about. And somewhere between scrappy startup and legitimate company, something shifted.
Growth slowed. Good people are hard to keep. Every decision still runs through the owner. The business that used to feel like freedom is starting to feel like a ceiling.
They don't need another motivational speaker telling them to dream bigger. They need someone who can walk in, read the room, and tell them the truth about what's actually in the way.
That's what Rebecca does.
THE SPEECH
Tough Love: Business Edition
A 60-minute keynote for service industry owners ready to stop fixing the wrong thing.
Most service businesses aren't stalling because of the market, the economy, or the employees. There is one root cause showing up three different ways — and until the owner can see it clearly, they'll keep fixing the wrong thing.
Rebecca doesn't just describe the problem. She gives your members a framework they can apply to their own business the next morning. Not theory. Not inspiration. A real diagnostic tool they'll actually use.
Your members will leave with:
- A clear map of exactly where their business dollar is getting dropped
- A framework for identifying their real growth ceiling — not the one they've been blaming
- A specific next step they can take before the week is out
Format: 60-minute keynote
Also available as: Half-day working session
Best audience: Service industry owners — contractors, trades, HVAC, electrical, plumbing — at the $500K–$5M revenue stage
Why Rebecca
Rebecca Dahlberg is not a theorist.
She grew up in a town of 336 people, built and sold a company with 62 employees, and spent four years as Managing Director of a service industry company — taking it from $500K to $15M in revenue. She negotiated national contracts with Generac, Costco, and Lowe's.
She has sat at the same table your members sit at. She knows what it costs to build something from nothing. And she knows exactly where the wheels come off — because she's watched it happen from the inside.
She gets their attention because she speaks their language.
She keeps it because she's right.
Book Rebecca for Your Event
Rebecca is currently accepting speaking engagements for 2025–2026, with priority given to builders associations and trades organizations. Intro pricing is available for select events.
The fastest way to find out if Rebecca is the right fit for your event is a direct conversation.
Call or Text: (218) 570-9264
Email: [email protected]
© 2026 Rebecca Dahlberg · Business Diagnostician