Your Dollar Is Dropping Somewhere.
Let's Find It.
Rebecca follows your dollar from first contact to final review — and shows you exactly where your business is losing money, momentum, and customers.
THE FEELING
You were moving all day.
Calls to return. Crews to manage. A job that went sideways. An estimate that needs to go out. A good employee who's acting weird and you haven't had time to figure out why.
You were busy. You were everywhere someone needed you to be.
And still — somewhere around 9 or 10 at night — you get that feeling.
What did I miss?
Not a crisis. Not a disaster. Just that low-grade, persistent sense that something important is slipping through and you can't quite name what it is.
That feeling isn't anxiety. It's information.
It means your dollar is dropping somewhere — and until you can see exactly where, you'll keep working harder without getting further ahead.
Follow the Dollar.
Most business owners think their dollar starts when a customer says yes and ends when the invoice gets paid.
It doesn't.
Your dollar starts the moment someone first hears about you — a phone call, a referral, a Google search, a visit to your website. And it doesn't end until that customer leaves a review, sends you a referral, or quietly never calls again.
Everything that happens between those two points is where your business is either working or leaking.
Rebecca walks that entire path. Every handoff between people. Every decision that runs through you instead of your team. Every place the customer experience quietly breaks down before anyone notices.
She's not looking for what's broken. She's following the money — and showing you exactly where it's getting dropped.
This is not coaching.
Rebecca is not going to meet with you weekly, ask how you're feeling about your goals, or help you build better morning habits.
She's going to do what she does better than almost anyone: walk into your business — your processes, your messaging, your customer experience, your operations — and find exactly where the dollar is getting dropped.
Then she's going to tell you.
Clearly. Specifically. With a written report and a roadmap you can hand to someone and say fix this.
That's it. No ongoing relationship required. No coaching package. No fluff.
Just a diagnosis that is going to change your business.
THE PROCESS
Here's exactly what happens:
Step 1 — The Intake One 45-minute conversation. Rebecca learns your business, your history, and where you think the problem is. You'll probably be wrong about where it is. That's okay. That's why you're here.
Step 2 — The Dollar Walk Rebecca spends two hours walking your dollar from first contact to final review. She looks at your messaging, your customer experience, your handoffs, your operations — from the outside in, the way your customers actually experience it.
Step 3 — First Findings One hour to share what the dollar walk revealed. What she's seeing, where it's dropping, what questions it raised.
Step 4 — The Deep Look One additional hour to review anything that surfaced and needs a closer look.
Step 5 — The Report One 60-minute delivery meeting. Rebecca presents a clear 5-page findings report with a specific implementation roadmap. You leave knowing exactly what to fix and in what order.
Your time investment: approximately 3 hours. What you walk away with: a clear map of exactly where your dollar is dropping — and what to do about it.
WHAT IT COSTS
The Diagnostic — $2,500
This is the complete dollar walk. Rebecca follows your revenue from first contact to final review, identifies every drop point, and delivers a clear 5-page findings report with a specific implementation roadmap.
This is a standalone service. You walk away with answers — whether you do anything else with Rebecca or not.
After the diagnostic, three paths forward:
Path 1 — Implementation Support — $3,500
Rebecca stays in your corner for 90 days while you execute the findings.
Six one-hour calls to keep you on track, answer questions, and make sure the right things get fixed in the right order.
Best for: owners who want a thought partner while they do the work.
Path 2 — Annual Dollar Walk — $2,000
Twelve months later, Rebecca walks the dollar again.
See what moved, what didn't, and what new drop points emerged as your business grew.
Best for: owners who want to make sure the gains stick and the next ceiling doesn't sneak up on them.
Path 3 — Done For You — Priced by scope
If messaging or marketing is identified as a drop point, Rebecca hands her findings directly to a vetted implementation team.
You get the diagnosis and the solution in one conversation.
Best for: owners who want it handled, not just identified
WHO THIS IS FOR
Rebecca works with service industry business owners — contractors, trades, HVAC, electrical, plumbing — in the $500K–$5M revenue range who are hitting a ceiling they can't explain.
If you're still in startup mode, this isn't for you yet.
If you've built something real and it's starting to feel harder than it should — this is exactly for you.
Ready to Find Out Where Your Dollar Is Dropping?
The first conversation is 15 minutes.
No pitch.
Rebecca will tell you honestly whether a diagnostic makes sense for your situation — and if it doesn't, she'll tell you that too.
That's the Tough Love promise.
Call or Text: (218) 570-9264
Email: [email protected]
© 2026 Rebecca Dahlberg · Business Diagnostician